2018 Market Guide for

Customer Data Platforms for Marketing

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B2B marketers today are responsible for understanding and connecting a vast wealth of data about customers and prospects. This evolution in marketing's role has inspired a barrage of solutions from various providers, forcing marketing leaders to evaluate customer data platforms in order to improve their first-party data management. Read about the largest pure-play vendors in the Market Guide for Customer Data Platforms for Marketing and learn the skill sets required to examine the solution. 

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The different features of customer data platforms (CDPs).

How CDPs unify customer data from multiple marketing channels to enable customer modeling and align targeting efforts.

Actionable recommendations to deciding whether or not to deploy a CDP. 

Evaluate vendor offerings with an eye toward integrations with your preferred platforms, number of channels supported, offline data integration, and the skill sets required to deploy and manage the solution. 

-Market Guide for Customer Data Platforms

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. 

Gartner Market Guide for CUstomer Data Platforms for Marketing, Lizzy Foo Kune, James Meyers, Benjamin Bloom, July 5, 2018. 

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