Lattice continues to be a leader recognized not only be independent analysts but by customers as well as helping B2B marketers improve productivity throughout the campaign process.

  • "Lattice delivers a full-featured suite for global and high-growth enterprises"

  • "Lattice Engines sets standards with its capabilities in data enrichment, real-time inbound scoring and new account identification

  • "[Lattice] brings a data-agnostic approach to customer relationships" 

Lattice named a Leader in The Forrester WaveTM: B2B Customer Analytics Wave, Q1 2019


Report Insights

The different features of customer data platforms (CDPs).

How CDPs unify customer data from multiple marketing channels to enable customer modeling and align targeting efforts.

Actionable recommendations to deciding whether or not to deploy a CDP. 

The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave™. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

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