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Join us for breakfast, networking, and insights. Learn how Artificial Intelligence (AI) and data can unlock your revenue potential and accelerate growth.  

DESCRIPTION

EVENT SPEAKERS 

Kerry Cunningham

Shashi Upadhyay

Research Director  

SiriusDecisions

CEO

Lattice Engines

What: Revenue Acceleration Breakfast 

When: September 14th, 2017 

Time: 7:30 AM to 10:30 AM

Where: Mandarin Oriental Hotel, 776 Boylston Street, Boston, MA 


Michael Bird

EVP

Dun & Bradstreet

Paul Dahany 

Sr. Director of Revenue Ops

Dell EMC

Speakers will share their stories and lessons on how you can leverage AI and data to fuel data-driven growth, acquisition and monetization strategies.  

DETAILED AGENDA

7:30 AM Breakfast and Networking 

8:15 AM Kick-Off (Shashi Upadhyay, Lattice Engines)

8:20 AM Create velocity in the buyer's journey with the new Demand Unit Waterfall (Kerry Cunningham, SiriusDecisions) 

8:45 AM AI-driven Sales plays for accelerating revenue and increasing quota attainment (Paul Dahany, EMC)

9:10 AM Creating an unfair advantage with data-driven ABM programs (Ben Coffee, LiveRamp)

9:35 AM Customizing buyer experiences and prioritizing sales focus at scale (Scott Leslie, Adobe) 

10:00 AM Q&A + Wrap-up (Michael Bird, Dun & Bradstreet) 

Attendees will receive a chapter from Lattice Engine's upcoming book Unlocking Growth with AI and Data

Ben Coffee 

Head of Marketing Ops

LiveRamp, An Acxiom Company

Scott Leslie

Enterprise Marketing Automation Manager

Adobe 

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