Scale Account-Based Marketing with Predictive Analytics
Account-Based Marketing flips the traditional funnel on its head. In contrast to traditional lead generation, ABM forces a focus on quality, not quantity.
Most companies have been doing Account-Based Marketing for years - yet have been constrained to focus primarily on their top 50 or top 100 accounts. Leading marketers have found that the only way to scale their ABM efforts is to add predcitive analytics capabailities to their martech stack.
Copyright © 2015 L&N. All rights reserved and other such important stuff.